pathos-strategy

This strategy is designed to arouse strong emotions in the audience so as to convince of the speaker's position. Also certain verbal techniques can be used:

1. an exaggerated style, full of metaphors. (See Pirelli's speeches in the Contest);
2. appelative structures such as the rhetorical question; and,
3. the apostrophe to the listener; and,
4. the impassioned exclamation; and,
5. non-verbal: the showing of emotive objects; and,
6. non-verbal: expansive and emotionally laden gestures; and,
7. And in modern drama there is a new pathos of understatement.